This project was just as exciting as it appears. Simon brought a truly creative and unique vision to Jacquemus’s NYC store opening, incorporating thoughtful details like a breakfast truck serving croissants and orange juice, elegantly wrapped in iconic Jacquemus-themed paper bags. I was thrilled to capture all the intricate details of the opening, from the vibrant energy of the crowd to the artistic touches that made the event so special. It was an unforgettable opportunity to document such a milestone moment for the brand.